John Crockett

VP – DIGITAL INNOVATION & DATA MANAGEMENT
As the Vice President – Digital Innovation & Data Management at Environics, Mr. Crockett works with clients who are seeking answers to complex business problems which often require leveraging both primary survey research and broader market intelligence. He is integral to the development and advancement of our digital research services, including social media monitoring/listening, mobile and online qualitative. In addition, John directly oversees the design and execution of all quantitative data collection for Environics Research Group. Since joining Environics in 2007, John has held positions on our Financial Services, Research Operations, and Technology & Telecommunications teams. He has a diverse portfolio of consulting experience, ranging from customer satisfaction studies, brand equity measurement, and marketing/communications planning in both B2C and B2B scenarios, as well as extensive experience working with industry associations attempting to better understand their value proposition to their membership. John holds a post-graduate diploma in Research Analysis from Georgian College and a Bachelor of Arts degree from McMaster University in History. In 2009, John completed the examination requirements for the MRIA’s Certified Marketing Research Professional (CMRP) designation.