The Social Values Quiz
Take our quiz to find out which social values segment you belong to. At Environics Research, we’ve spent decades tracking social values and watching how they’ve evolved over time. While we know that each generation shares ...
Consumer Lifestyle
Meet the millennialsClick on a Millennials Tribe to learn moreLone WolvesDeeply skeptical of authority, and lacking strong social and emotional connections, Lone Wolves resemble the stereotypical Gen Xers of the 1990s: cool and standoffish. ...
Canada Should Invest More To Prevent Tax Evasion, Say Canadians And CRA Tax ProfessionalsA presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market ...
Diwali In Canada: Are Canadian Companies Capitalizing?As our Infographic illustrates, Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and ...
The LCBO And Structural Equation Modelling: How To Test Emotional Brand ConnectionsARTICLE BYSusan SetoLikely the most well-known crown corporation in Ontario, the LCBO is actually one of the world’s largest buyers of alcoholic beverages. With ...