As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
COVID-19
Our Health and Wellness team explains some keys to success when going digital with advisory boards and the challenges of taking these online
In response to COVID-19, many countries, including Canada, closed borders and enforced travel restrictions. Although many have lifted such restrictions, uncertainties around reopening persist in many cases.
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
The Challenges Of Communicating Data On The COVID-19 Pandemic: Finding The Right VisualizationARTICLEBY DAVID JAMIESON
Journalists, scientists and governments are using data visualizations to communicate important information about COVID-19 ...
A Tale Of Two Investors: How DIY Investors Are Reacting To COVID-19ARTICLE BYDavid MacDonaldWhen it comes to investing, two people with similar levels of financial skill can perceive the same landscape, but make dramatically different choices. ...
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With ConsumersWith individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure ...
COVID-19 Motivations For Physical Distancing
Appealing To Social Values To Flatten The CurveOur society’s ability to practice physical distancing is key to flattening the pandemic curve. In this newly released report, our values experts use the ...