A Majority Of First-Time Homebuyers Feel Anxious About The Process, According To Our Recent Survey For TD
Twenty years ago, the British/South Asian comedy show, Goodness Gracious Me ran a skit where a British employee at an Indian firm needed to change his name from ‘Jonathan’ because it was deemed too ‘foreign’ and hard to pronounce. Behind the parody was the fact that South Asians in Britain felt they needed to adopt English names to succeed. At that time, globalization was seen as resulting in increasing influence of Western culture and ideas across the globe. The East needed to adapt to the West. Twenty years later, after a global financial crisis, that power equation has shifted. Now a young British MBA seeking success in India’s Tata Consulting Services, for example, may not need to change his name, but he certainly needs to be conscious that his ethnic culture is not the dominant one.
Those working in Canada’s resource sector have long been conscious of the East’s power, (specifically China) as their fortunes are often tied to it. For many of us working in Canada’s marketing services however, this idea has been more abstract. That is, until the reality of our global situation was brought into sharp focus by the recent acquisition of Cossette Communications’ parent company by China’s BlueFocus Communications. The symbolism of a Chinese company buying one of Canada’s oldest advertising agencies is startling in itself and will almost certainly be seen as yet another example of China’s growing influence on business in Canada. To understand the practical implications of this acquisition though, we’ve taken a closer look at this case study with a particular interest in those directly involved in this new partnership.
The symbolism of a Chinese company buying one of Canada’s oldest advertising agencies is startling in itself
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