Understanding the health and wellness sector

It is more challenging than ever, as physicians’ values undergo deep intergenerational change and a powerful trend toward patient empowerment transforms the landscape. With the help of our proprietary Social Values-based platforms like MDConnect™ and PatientConnect™, we offer insight into these new realities and their implications, and work collaboratively with you to develop and implement effective strategies.

Effective Physician Engagement

Understanding and communicating with physicians is fundamental to success in the health and wellness sector. Our proprietary Social Values-based analysis gives you a strategic roadmap, delivering in-depth profiles of individual physicians that get to the heart of the attitudes and beliefs that drive their decisions.

Learn more about MDConnect™, our Physicians Segmentation tool.

Patient Centric Approaches

Healthcare decisions are no longer being made by physicians alone. With access to more healthcare information than ever before, patients have become increasingly more empowered to optimize their own healthcare choices. Our proprietary patient segmentation tool gives our clients a deeper understanding of the values that shape patients’ thinking, and places those patients at the centre of their marketing and communications strategies.

Learn more about PatientConnect™, our Patient segmentation tool .