The Power of Brands to Drive Social Change | by Amazon Ads & The New York Times, T Brand Studio

When brands can truly understand their customers’ needs and values, it affirms that they are telling the relevant stories to the right audience, by connecting with customers on content that matters most to them. 

To help brands better understand values that matter most to consumers and their impact on brand preference, Amazon Ads commissioned a study from Envrionics Research to leverage our expertise in studying the prevalence of consumers Social Values since 1983.

Our recent work with Amazon Ads uncovers how to fulfill consumers’ high expectations in an ever-changing world and by putting the power of your brand values and convictions front and center, you can generate impact and social change. Learn more on how to share values-driven stories and reach new audiences, from the The New York Times, T Brand Studio article published recently.

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