
A Global Comparison Of Millennials: Is Social Media Replacing Social Interaction?
It’s hard to believe that this year marked only the 10th anniversary of Twitter’s official launch. At the time, few could have predicted that Twitter and other social networks like it would eventually change our world’s landscape and become engrained into the culture of an entire demographic cohort.
Millennials have spent the bulk of their lives culturally connected to social media and it is often said that they choose social media over real life interaction — but is that really the case? Are Millennials actually opting for digital interaction over the real-life alternative?
Across the globe, nearly 68% of our respondents indicated that they had indeed activated at least one social media account.




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