Reputation Research
Customizable evaluations with actionable insights.
How is your organization perceived by your key stakeholders? Are external impressions consistent with how your organization sees itself and wants to be seen? If there are gaps between your desired state and external perceptions, how can you close them? These are the questions our Reputation Research offering is built to address.
Our trust and reputation research is customized based on client needs; we don’t rely on a pre-packaged solution. The outputs of our reputation studies are unique for each client, but the framework summarized above ensures a smooth process and has a record of delivering reliable and useful results.
Reputation Research
Why it matters
Our stakeholder engagement projects are led by specially trained consultants who design a custom approach by evaluating your organization’s issues-environment, identifying relevant stakeholders, and determining the best ways to reach them. We have a record of connecting with harder-to-reach participants – from time-stressed professionals to members of marginalized communities – and engaging them with sensitivity and skill.
It’s difficult to overstate the importance of a strong organizational reputation. A positive reputation:
Generates support, goodwill, and trust among stakeholders;
Contributes to positive legislative or regulatory outcomes;
Motivates employees to deliver on strategy.
The Environics approach
One of the most valuable services we provide is to evaluate how an organization’s reputation and relevance perform over time. We start by establishing where your organization stands today, and then work to determine what, if anything, needs to be done to move you closer to your desired state.
An overview of our approach:
1. Identify the audience or audiences of interest.
2. Develop key attribute measures for inclusion in a survey and for use in driver analysis.
3. Measure overall corporate reputation and perceptions of performance on key attributes.
4. Conduct driver analysis to identify what are the important attributes that drive reputation: the “levers to pull”.
5. Deliver final report with analysis and recommendations for decision-makers and internal stakeholders.
6. Conduct workshops to socialize results and begin the process of turning recommendations into strategy.
