Travel & Tourism
Helping destinations to navigate a dynamic tourism environment – and grow.
Understanding & Segmenting Travellers
The travel and tourism industry is crowded and complex, with destinations vying for attention while respecting the interests and concerns of local communities.
Environics Research delivers meaningful insights into traveller behaviours and motivations, market trends, and strategic opportunities while also consulting with local stakeholders. Our team collaborates closely with clients, customizing our approach to ensure that research outcomes align with their objectives and support strategic destination-marketing activities.
Our teams work with leading brands and organizations in the following sectors:
Research
Your Landscape
To understand your competitors, optimize your offering, and demonstrate your value.
– Competitive destination analysis
– Economic impact analysis
– Thought leadership
Build a Distinct Destination Brand
Set your destination, product, or attraction apart by clearly defining and differentiating your brand.
– Brand building and positioning
– Brand health tracking
– Destination and product development and optimization
Craft
Communications
That resonate and drive impact by speaking to what matters to your target audiences.
– Audience and traveller insights
– Campaign and concept testing
– Campaign measurement and brand lift
Deepen
Engagement
With travellers by understanding their motivations, behaviours, and attitudes.
– Journey mapping
– Segmentation, personification, and targeting
– Traveller ethnography (in-the-moment feedback)
– Niche & specialized traveller types
– Stakeholder & operator engagement
Create & Enhance Offerings
By taking stock of your visitors’ expectations and gaps in your offering.
– Market evaluation and needs assessment
– Product optimization
– Visitor satisfaction and exit surveys
Tourism & Leisure Insights
Featured Report
Canadian Consumer Travel Post-COVID
A Guide to Canadian travel and tourism in the post-COVID era.
Our Experts
Susan Seto
Senior VP – Market Strategy
Thais Saito
Director – Market Strategy
Michele Cunningham
VP – Strategy & Insight
