Advertising & Marketing
Develop campaigns that resonate, boost engagement, drive growth, and optimize ad spend.
Tailor your communication strategy to optimize ROI/ROAS.
Launching a campaign without testing can be risky. At Environics, we deliver more than data, helping you fully understand your audience and what messaging and creative will break through and, ultimately, drive conversion. We work as strategic partners with your marketing and media teams to provide powerful insights and consultation tools across the marketing life cycle.
Planning & Strategy
Gain deep audience insights to move forward with confidence.
– Develop and optimize brand platforms and campaigns
– Identify, prioritize, and profile audience
Design & Development
Create compelling campaigns and optimize for targeting.
– Assess appeal and resonance of creative concepts
– Disaster check
– Optimize channels and brand touchpoints
– Target audiences more effectively
Evaluation
Measure campaign performance and impact.
– Measure reach, resonance, and conversion
– Track brand engagement and other KPIs
Featured Report
Young Black Perspectives On The Advertising Industry
In partnership with Ogilvy Canada, an integrated creative network, the study uncovers the relationship between the advertising industry and young Black professionals.
Connecting Ideas to People
Our tools help you optimize your campaigns by identifying issues early and tailoring messages to better meet audience needs and preferences. Our hybrid approach integrates qualitative insights on a quantitative scale to help you connect with your target audiences in ways that matter – and track progress on key metrics such as brand awareness, conversion, and affinity.
Working with Creative Agencies & Media Partners
Our team collaborates closely with a wide range of advertising partners and creative agencies. We uncover insights that guide the development of marketing communications strategies, helping you and your partners stay true to your brand while connecting with key motivations and influences.
We understand the value of internal and external stakeholders in shaping strategic marketing and engagement initiatives. Our approach includes co-creation workshops with key stakeholders and agency partners to identify and establish KPIs, develop action items, and inform strategy and marketing tactics.
Advertising & Communications Insights
Our Experts
Susan Seto
Senior VP – Market Strategy
Michele Cunningham
VP – Strategy & Insight
