Consumer Lifestyle & Culture

Enabling consumer lifestyle brands to connect with consumers by providing products, services and experiences that enrich their lives.

Human-Centric Insights to Inform & Guide Strategy

Consumers have more choice than ever, and growing economic headwinds are making many more discriminating in their choices. It is increasingly challenging for brands to break through, reach new markets, and build loyalty – especially in discretionary spending categories.

We help clients determine how to attract, motivate, and connect with current and prospective customers and audiences in ways that are meaningful, relevant, engaging, and resonant – by appealing to what matters.

Leveraging over 50 years of Social Values research asking people about their deep values and beliefs, we get to the heart of what motivates consumers and help our clients harness those insights to engage with their audiences and drive growth.

  • Arts, Culture, & Entertainment
  • Consumer Products & Services
  • Retail & Commerce
  • Travel, Tourism & Hospitality
  • New Tech & Innovations
  • Fashion & Apparel
  • Food & Beverage
  • Health & Beauty
  • Premium & Luxury
  • Household & Pets
  • Real Estate & Communities
  • Automotive & Mobility

Consumer Lifestyle and Culture Research

We work with consumer lifestyle brands to build winning strategies, rooted in human insight.

Brand Building & Measurement

Journey & Experience Mapping

Segmentation & Personification

Concept & Message Testing

Online Intelligence & Social Listening

User / Customer Experience (UX / CX)

Thought Leadership

Ideation & Creative Problem Solving

Product & Service Innovation

Agile Research Sprints & Workshops

Understanding and Segmenting Consumers

Strengthening Brand Loyalty with Consumers

Mapping Customer Journeys


Contact Us

Our Experts

Susan Seto

Senior VP – Market Strategy

Michele Cunningham

VP – Strategy & Insight


How can we help your organization?