We unlock human insights to help your organization make better decisions.

Our Expertise
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We are Social Values experts

Social Values set the context for consumer choice.

Our unique, interdisciplinary psychographic approach combines market research, business intelligence, design-thinking and sector expertise with our proprietary Social Values Framework to help clients go the last mile between insights and final direction on business problems.

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Canadians surveyed for our annual Social Values research.
Unique Social Values constructs that inform our soultions.

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Our Expertise

We provide evidence-based solutions to real business problems.

Social Values

Our proprietary solution for uncovering human needs and motivations.

Research

Discover our rich capabilities and research methodologies.

Consulting

Our experts consult with high-quality, relevant, and actionable insights. 

Solutions

Expertise and solutions tailored to fit your custom needs.

Our Solutions

Understand generations through our Social Values segmentations.

Industry Experts

Learn how our team of industry experts can support your business needs.

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Industry Insights

We partner with clients to understand their business challenges, and leverage innovative and creative solutions about:

Inspiration

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