Think Tanks, Charities, Non-Profits and Associations
Understand your key audience
Think Tanks, Charities, Non-Profits and Associations
Understand your key audience
Environics has decades of experience working with a wide range of think tanks, charities and associations across several policy areas. Our services include:
Policy Input
We carry out research and consultation/engagement projects to gather input from stakeholders, including those likely to be affected by proposed policies. Our extensive record of work in this area has included research with specialized audiences, including underserved populations, to understand their needs, expectations, and concerns. We gather insights and recommendations from members of the public and key stakeholders to support and inform policy development. Projects can range in scale from one-on-one interviews with a small number of specialist participants to surveys of thousands of Canadians. Some examples:
- Canada Health Infoway – A Healthy Dialogue
- AGE-WELL – Technology Among Older Canadians
Communications and Messaging
Environics helps organizations understand who their key audiences are, what those audiences know or don’t know about particular topics, and how to connect with them in ways that resonate. We can assist with message development, testing reactions to policy proposals and identifying the most appropriate tone and channel for message delivery. We have extensive experience supporting public education and social marketing campaigns across a wide range of domains.
Consultation and Engagement
The Environics tool kit includes not only traditional public opinion and marketing research, but also public consultation and engagement approaches. Public consultation differs from traditional public opinion research in that it opens the doors wide to feedback from stakeholders who are affected by policies and decisions, enabling wide-ranging and relatively unconstrained input that delivers valuable context and detail to decision-makers. But using consultative approaches does not mean having to forgo methodological rigour. Our experienced team provides guidance and interpretation of consultation results: we understand who’s at the table, which perspectives may be underrepresented, and how to make sense of what you’re hearing – all as we create a safe and welcoming space for any stakeholder who wants their feedback to be considered.
Case Study
How can we help your organization?
Find out how our team can help your organization.
Toronto
366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010
Ottawa
135 Laurier Ave W.
Ottawa, ON
Canada K1P 5J2
613 230 5089
Calgary
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735