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Arzum Gulercan
Arzum is a Senior Research Associate on the Financial Services team.
She has experience in quantitative & qualitative research and has worked on market research studies covering a variety of different topics.
During her career, she also worked in multinational advertising agencies as a strategist, creating insights and implications from research and bringing consumer perspective to the marketing strategy and creative development phases.
Since joining Environics, Arzum has been exposed to a diverse range of syndicated and custom research studies, including Advisor Perception Study.
Arzum has a B.A. in Economics and is a graduate of the Research Analyst Postgraduate program at Humber College.