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Michele Cunningham
For over 17 years, Michele has worked strategically with clients in a wide variety of industries to advise marketing, brand, reputation and stakeholder engagement strategies. Her goal is to help clients better connect with their customers and stakeholders via a deep understanding of who they are as individuals. She is a trusted advisor for prominent global companies and organizations, thinking holistically and long-term about their needs (beyond the research), designing bespoke programs that translate insight into actionable strategies. Her specialty lies in the design, execution, and strategic interpretation of multi-country, multi-stakeholder, mixed methodology research engagements. In her career, she has conducted research in over 100+ countries with a diverse array of audiences including the public, consumers, youth, parents, academia, media, government, C-Suite leaders, and B2B professionals across a spectrum of industries & specialities. Recent clients include Amazon Ads, KOHO Financial, Ikea Canada, and Allergan.