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Sarah Roberton
Sarah Roberton is Vice President, Corporate and Public Affairs at Environics Research. She uses research insights to help clients understand and communicate more effectively with their audiences, whether they are customers, stakeholders or the public. Her strength is telling stories based on data and evidence that shed light on the direction organizations need to take to be successful. Sarah’s experience includes audience identification, segmentation and profiling, including customer journeys and persona development. Her subject matter expertise includes environmental research, and research with Indigenous peoples and other marginalized populations. Sarah first got excited about human psychology at the University of Western Ontario.