Our VP Health and Wellness Vijay Wadhawan reflects on how our PatientConnect segmentation can help healthcare leaders understand the values that could be driving experiences with mental health.
How to convince the reluctant - A successful push to improve vaccinations in Canada will rely on understanding peoples’ concerns and developing strategies to address them.
Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.