Our recent research suggests widespread feelings of confidence and goodwill that will likely help Canadians navigate this period of change
COVID-19
Our President & CEO discusses the importance of putting people first and providing a sense of autonomy that suits them and the job.
How to convince the reluctant - A successful push to improve vaccinations in Canada will rely on understanding peoples’ concerns and developing strategies to address them.
Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
With Canadians split on what the future holds for their current remote working situations, our team explores how organizations can plan for the uncertain future of their workplace arrangements.