How to convince the reluctant - A successful push to improve vaccinations in Canada will rely on understanding peoples’ concerns and developing strategies to address them.
Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
With Canadians split on what the future holds for their current remote working situations, our team explores how organizations can plan for the uncertain future of their workplace arrangements.