Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.