Alanna Sawatzky analyzes our Social Values data on how students select their post-secondary institutions based on their Gen Z segments.
GenZ
This International Women's Day, Sarah Roberton provides some advice for her daughter, and her future employers. This years theme #InspireInclusion
Noa Friedman analyzes the sober curious alcohol trend and why Gen Z segments are motivates to reduce alcohol consumption.
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.