Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.