Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
Our team has mapped a typical online grocery shopping customer journey through the lens of our six dimensions of frictionless commerce, illustrating the high bar of consumer expectations brands must meet.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
A new study conducted by Environics Research and commissioned by AGE-WELL offers a number of fresh insights into the attitudes of Canadians aged 50 and over toward aging, health and technology
A recent study conducted by Environics Research for TD Bank reveals that a majority of Canadians are comfortable with companies using AI if it means they'll receive better and more personalized service; but many admit that they don't understand the technology well enough to know the risks
Media Smarts has released the results of an Environics Research survey of 825 parents of children from birth to 15 years old, to learn more about their digital family life.
In an Environics Research conducted study commissioned and guided by the Canadian Marketing Association (CMA)'s Privacy and Data Advisory Committee, it was found that consumers want to read privacy policies, but they have to be user-friendly.
Watch our VP of Cultural Markets and Financial Services, Bernice Cheung, interview recent immigrant to Canada, Sumantra De. Sumantra is a seasoned research, insights and advisory professional who holds an MBA and PMP certification from India.
Deeply skeptical of authority, and lacking strong social connections, Lone Wolves resemble the stereotypical Gen Xers of the 1990s. These Millennials are solitary, and favour keeping life simple and straightforward. They are seldom involved in community events, have little civic engagement and they don’t feel strongly connected to what’s going on in society at large. Still, whereas some people who feel disconnected from society feel angry or hostile to others, Lone Wolves are low-key: they are not xenophobic or sexist, for instance. If disaffected Gen Xers’ motto was “Whatever,” perhaps the Lone Wolves’ words to live by are “I’m not hurting anyone. Just let me be.”
Demographic Highlights
Predominantly female
Most likely Elders to live in the Atlantic provinces
More likely to have lower levels of education (high school or less)
