Brand Health & Strategy
Uncover actionable brand metrics that align with your unique business objectives, market dynamics, and strategic vision.
Our Approach
How can you grow your brand successfully, connecting with customers with a brand promise that matters? In a crowded field, standing out and growing new market opportunities is a challenge; aligning your brand strategy with consumer perceptions is critical. Whether you’re launching a new product, entering a new market, or seeking to strengthen your brand’s position, we help to unlock the full potential of your brand and drive sustainable growth.
Every brand is different. So our approach to brand growth is highly customized, designed to advance your specific objectives and address your most pressing challenges.
The cornerstone of our approach is our unique Brand-Building Framework. This flexible tool guides the development of tailored brand measurement solutions that can help to surface new growth opportunities, deepen existing relationships, and spark new customer interactions.
Brand Health and Strategy Engagements
We collaborate closely with you to identify the most relevant metrics, ensuring they align with your unique business objectives, market dynamics, and strategic vision. Above all, we make sure the data we gather delivers insights you can act on.
A range of techniques can help you gauge how audiences – including key segments – are engaging with your brand. We use:
- Qualitative inquiry and exploration to unpack brand connections and influences
- Quantitative measurement to establish, evaluate, and track key performance indicators (KPIs) and brand lift
- Secondary data, social media listening, and online intelligence to map user-led conversations about your brand (and your competitors’ brands)
- Advanced analytical tools to uncover correlations among perceptions and decisions
- Our unique Social Values method to explore the deep motivations and beliefs that drive your audiences’ expectations, perceptions, and behaviours.
Our holistic approach not only provides a nuanced understanding of your brand’s reputation, it also drives action: our data and analysis inform engagement strategies to drive customer acquisition, loyalty, and advocacy.
Any of the research methods above can be overlaid with our proprietary Social Values system, which can help you better understand where you fit into the market, and craft a meaningful brand narrative that will truly connect with your audiences.
