Marketing Ideation
We deliver marketing insights that translate into actionable business decisions.
Strategic Engagements
Our consultation process is meticulously designed to enhance your marketing strategy and implementation. And our team includes not only research experts but industry specialists who understand your context and competitive landscape. Together, we deliver research that illuminates your key questions and helps you chart your course.
By partnering with us, you engage in a comprehensive process where data insights are not only socialized and internalized by your cross-functional teams but also transformed into clear plans tailored to meet your specific business goals. Our approach is collaborative: we work with you to integrate research insights into your marketing strategies, and we provide ongoing support throughout the implementation phase.
Thought Leaders
Supporting Women in the Workplace
10/15/24
Susan Seto
Social Values
Personas – A powerful way to understand your audience
08/16/24
Maysa Husseini
Social Values
How Social Values Shape Learners’ Choices About Post-Secondary Institutions
07/25/24
Alanna Sawatzky
Our Process & Expertise
The marketing ideation and strategy process begins with rigorous research. We delve deep into the unique characteristics of your brand, products, services, and organization and how you connect with your customers, users, and stakeholders. From this foundation, we build out a holistic service suite to shape your strategic marketing plan.
For our marketing ideation engagements, we offer:
- Co-creation and ideation of marketing goals, tactics, and strategies.
- Customized research methodologies.
- Interactive cross-functional workshops and strategy sessions.
- Implementation support and guidance for other agency partners.
- Continuous feedback mechanisms for ongoing improvement.
Depending on your needs, we can also support you with:
- Brand key and brand positioning work. This may involve cross-functional workshops, competitive reviews, and customer testing to refine brand positioning.
- Web and UX testing with both current and potential customers to enhance the purchase journey.
- Creative testing and optimization to understand which messages are most resonant. We use customer feedback to guide and prioritize marketing efforts.
Our service portfolio also extends to practical applications such as:
- Interactive workshops with your marketing agencies and internal stakeholders to ensure effective application and activation of strategies.
- Working sessions to explore the implications of market segmentation analysis and brand insights.
- Ideation sessions to identify resonant messages and strategize future marketing campaigns.
- Prioritization of Key Performance Indicators (KPIs) and strategic actions to drive business success.
- Persona development work (segmentation research, refinement, creative ideation) that encompasses both your current and potential users and customers.
By integrating our research insights into your internal strategies, we help you ensure that every team and function connected to your marketing plan is poised to effectively reach and engage your target audience, maximizing the impact of your marketing investments.
