Product Innovation
Innovation-focused engagements designed to shape your product strategy with relevant insights.
Supporting Innovation
To compete effectively, organizations need to identify new opportunities to grow within their markets. They need to look ahead, innovate, and continuously develop product and service offerings that meet – or anticipate – the needs of their customers. Creating successful new offerings demands both innovative, outside-the-box thinking and a firmly grounded understanding of customers’ needs and preferences.
Environics Research acts as a strategic partner to clients across a range of industries and throughout the entire product lifecycle. We inform product and service innovation with a highly customized research and consulting approach, supporting our clients from the initial stages of product development through to marketing roll-out.
Solutions
Balancing Opportunity and Caution: Canadians’ Mixed Feelings About AI
09/16/24
Bernice Cheung
Segmentation
Who’s Driving the Surge in FinTech Brand Awareness & Usage?
05/23/24
Bernice Cheung
Segmentation
Millennials are conflicted about technology
09/21/23
Sara Plavsic
Product Innovation Engagements
Our innovation-focused engagements are designed to shape your product strategy with relevant insights on issues such as: where to direct innovation-oriented investments; how to develop or enhance your product pipeline; how to match new offerings with target users/markets; and how to craft marketing communications to help new offerings succeed. Leveraging various research methods, techniques and tools – as well as our deep expertise within clients’ categories – we help to:
- Identify (unmet) needs, expectations, considerations, and white space opportunities.
- Understand product preferences, influences, challenges, and barriers.
- Test innovations and gather relevant feedback for refinement.
- Gauge users’ perceptions, impressions, and experiences of a product, including during active use.
- Determine which concepts and innovations resonate and why.
We uncover the appeal, usability, and pain-points of new offerings (or enhancements of existing products), helping to fine-tune them prior to market launch. We can also layer our Social Values-based segmentations into the guidance we provide; these unique customer insights can help you deepen your understanding of customers’ motivations and perceptions when it comes to fundamental issues such as change, innovation, complexity, and new technology. Our extensive toolkit and bespoke approach provide you with actionable insights, helping you make critical business decisions and prioritize investments with confidence.
