Advanced Analytics

Generate deeper data insights with advance analytics techniques.

Our approach to Advanced Analytics

We offer a comprehensive suite of advanced analytical techniques led by our dedicated advanced analytics department. Our methods include multivariate driver analysis, target group segmentation, predictive modeling, and the development of scales and indexes. We also apply theory-based questionnaire construction and analysis methods, such as measuring attitude ambivalence. These advanced analytics are crucial for deeply understanding and pinpointing trends within data to generate actionable insights. 
 
Depending on the specific project objectives, we might employ various data analysis methods to enhance insights from surveys. For example, driver analysis can map the relationship between derived importance and overall satisfaction, helping to identify key factors driving satisfaction with programs or services. Additionally, advanced techniques allow us to analyze survey results by demographic and other relevant variables, ensuring that findings are intuitive and meaningful for strategic or tactical decisions. 
 
In our workflow, we emphasize quality assurance, thorough review processes, and clear communication of findings. Our final reports typically include detailed data visualizations, like infographics, to convey results effectively. By synthesizing and integrating data insights, we support clients in applying these insights to optimize communications and media strategies. Our team remains available for discussions and meetings to ensure comprehensive understanding and application of the results.

Our partnership with Environics Analytics

Environics Research specializes in understanding the psychographics and motivational factors that influence human decision-making. We correlate this information with demographic data (and, to a lesser extent, geographic data) to enhance targetability and reachability – combining demographic and psychographic characteristics to establish clear, highly relevant market segments. But how do we know where to find these segments in order to connect with them? That’s where Environics Analytics comes in.

Environics Analytics mines subtle and not-so-subtle relationships between geography and demography – a capability that helps to guide targeted marketing campaigns. But Environics Analytics goes further than competitors. Its proprietary model is powered by not only demographic and geographic considerations, but also the motivational and values factors that drive individual consumers’ decisions. These data and analytics also extend to the digital space to understand digital consumption behaviours, interactions and attribution on digital platforms.

Visit Environics Analytics

Geography, ethnography, demography, and psychology intricately shape how individuals make consumer and lifestyle choices. By leveraging insights from both Environics Research and Environics Analytics, you can integrate these approaches to gain a comprehensive, holistic understanding of your customers. This empowers you to “meet them where they live” – physically, digitally and cognitively, emotionally and psychologically. With this enriched understanding of your audiences and customers, you can better tailor messages and offerings to their distinct characteristics and priorities. The Environics Research – Environics Analytics partnership can deploy a wide range of investigative approaches, including direct observation, qualitative participant research, quantitative surveys, and secondary data linkages.

Although we’re now separate organizations (used to have common ownership) with distinct strengths, Environics Research and Environics Analytics have maintained a successful partnership for over 20 years. The lead organization in any given project is determined according to our client’s objectives as well as their existing knowledge, relationships, and research program. Environics Research and Environics Analytics collaboratively develop a plan for each project, ranging from off-the-shelf offerings to fully bespoke investigations; our proposed approach always emphasizes budget efficiency and actionable recommendations tailored to our client’s business challenges.

When addressing the age-old marketing question, “What message should I deliver to whom, how, where, and at what time?” we must also consider “why” (i.e., why this value proposition?) — taking into account the target audience’s existing knowledge, motivations, values, and preferences.

  • Environics Research specializes in the “why,” “what” and “how” (depth) via primary research 
  • Environics Analytics specializes in the “who” and “where” (reach) via first-party data (customers/clients), secondary data mining and modeling (note, “where” = physical or virtual channels)

Together, Environics Research and Environics Analytics help marketers develop an evidence-driven understanding of the fundamental considerations of marketing.

  • Environics Research uses primary research to help marketers identify what message to deliver, how it should be transmitted, and why the offer should resonate. 
  • Environics Analytics uses customer demographics, segmentation, mobile movement data, secondary data mining and advanced modelling techniques to refine marketers’ understanding of whom they’re addressing and where to find them.

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