Quantitative Research
Comprehensive Quantitative Research Solutions for Data-Driven Insights
Concept & Campaign Testing
As marketers strive to make their campaigns stand out and connect with target audiences, seemingly small changes in either the message or the target can have a big impact. Environics Research’s Concept Optimizer Analysis helps evaluate consumer reactions to brand strategies, advertising campaigns, or new products, providing valuable insights before market launch. A/B testing of creative assets and campaigns minimizes risk, gauges potential market acceptance, and highlights areas for improvement. We customize our approach to your needs and use advanced analytics and benchmarks, delivering robust insights to inform your strategic decisions and track performance over time.
Customer Journey Research
We help clients understand what their customers experience at every stage of their engagement with a product, service, or brand. We itemize and describe each interaction a group of target users has as they move through a process – whether a simple online transaction or an extended tourism experience – from start to finish.
Questionnaire Survey Design
A quantitative survey questionnaire is a crucial tool in translating broad research topics into precise, quantifiable questions, bridging the gap between organizational needs and stakeholders’ perspectives. Our team collaborates closely with clients to develop questionnaires that gather relevant data and yield actionable recommendations. We focus on effective questionnaire/survey design in order to engage respondents and maintain high data quality, utilizing modern design methods like conjoint and max-diff for a more realistic response framework. Throughout the survey and questionnaire design process, we ensure questions are clear, contextually appropriate, and tailored to respondent groups; we also perform rigorous checks to guarantee smooth and effective delivery.
Survey Recruitment & Fieldwork
At Environics Research, we prioritize high-quality population samples for our research studies, continually refining our sampling and data quality processes. Our fieldwork management team oversees B2C and B2B research projects, ensuring sampling targets are met within budget and time constraints through daily monitoring and strategic adjustments. We deploy rigorous quality assurance measures and use a secure, adaptable web-based environment to improve response rates and data accuracy. We emphasize data privacy, making it easy for participants to unsubscribe or contact our team directly, measures that build trust, enhance respondent experience, and promote confidence in confidentiality.
How can we help your organization?
Our approach to Quantitative Research
Quantitative Research complements the qualitative phase by providing the statistical data to validate initial findings.
Conducting surveys online, by telephone, by mail, and in-person, we can gather data that reflects broader population patterns with high confidence. This research phase is also valuable for prioritizing key information areasand for measuring changes over time. It helps in recognizing trends, assessing market positioning, and refining brand messages to ensure maximum engagement with various consumer segments.
By integrating qualitative and quantitative methodologies, we develop a complete picture – offering clients a holistic understanding of their stakeholders and business context. The synergy between qualitative and quantitative approaches lets us provide insights that are both deeply nuanced and broadly representative, enabling our clients to make informed, data-driven decisions with confidence.
