MDConnect™

Built for organizations looking to engage with physicians in a more meaningful way.

Powerful Physician Engagement

MDConnect™ is a powerful physician segmentation tool that produces in-depth profiles of individual physicians – both GPs and specialists – across Canada. It can help you better understand the underlying values that inform attitudes and motivations, allowing you to optimize your engagement strategies. Listen to SVP of Health and Wellness, Vijay Wadhawan explain the impact MDConnect™ can have on your organization.

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Driven by Data

MDConnect™ is powered by regular nationwide surveys of GPs and specialist physicians, measuring a range of Social Values related to patient management, interactions with the healthcare system, career motivations, and more. Analyzing the data from these surveys, MDConnect™ is able to segment 95% of all physicians in Canada into one of four values-based groups. Each of our physician value segments is based on an in-depth psychographic profile that offers insight into the factors that ultimately drive decision-making.

MDConnect™ was created by Environics Research in partnership with IQVIA, a nationally respected provider of healthcare data, software, research and consulting services. Through this partnership, we have developed a unique segmentation tool that combines our robust values-based segmentation model with physician-level data from IQVIA.

“MDConnect™ enables us to have more meaningful connections with our diverse customers, to better understand their needs. The MDConnect™ framework has helped us to align, and be agile in, our thinking to better serve our customer.”

Sandee Clairmont

Integrated Brand and Customer Planning Manager

Using MDConnect™

MDConnect™ is not only a sales and communication tool, but a strategic resource that can help you better allocate resources to ensure the highest ROI on marketing initiatives. It helps leaders to:

Develop more effective messaging, communications, and campaigns.
Guide market strategies
Map customer journeys
Anticipate trends in the healthcare provider market

01 Strategy and consultation

Our in-depth understanding of the health and wellness landscape in Canada allows us to go beyond providing you with data, working alongside you as partners. By helping clients fully understand the physician decision-making journey, we can unlock new, actionable planning opportunities – ultimately improving customer acquisition, retention, and experience.

02 Building connections

By understanding the distinct values of physicians, our clients are able to better engage and build stronger relationships with physicians by connecting with them in a relevant and personal way.

03 Proven accuracy

The MDConnect™ methodology is rooted in over four decades of Social Values segmentation research. Using big data and predictive analytical modelling, we’ve classified over 95% of all physicians across Canada, and this model has been proven to be over 85% accurate. This highly effective and powerful segmentation tool, along with our actionable strategy and consultation services, will save you time, money, and resources while minimizing the use of unnecessary customer surveys.