PatientConnect™
A patient-centric approach for a healthcare landscape where patients are more empowered than ever.
Powerful Patient Engagement
Healthcare decision-making has changed, with patients taking increased ownership over the process. PatientConnect™ responds to this market shift by allowing organizations to put patients at the centre of their communication and marketing strategies. This values-based segmentation tool will provide your organization with a deeper understanding of the attitudes and behaviours that drive your patients’ decision-making process.
Industry Trends
From “patient-centric” to “human-centric”: a shift from treating patients to caring for people.
04/08/24
Vijay Wadhawan
Solutions
A people-first approach to implementing digital health innovation
11/16/23
Ahsan Sadiq
Thought Leaders
Why is trust so important in healthcare?
10/20/23
Vijay Wadhawan
PatientConnect™ Report
PatientConnect™ illuminates the values and perspectives of individuals, specifically as these factors relate to health. Environics Research digs deep into an individual’s social values system and delivers a simplified approach for high engagement and measurable results.
Driven by Social Values Data
This unique tool has been created using Environics’ proprietary Social Values methodology, which has a record of providing our clients with an actionable and nuanced understanding of customer attitudes and motivations. PatientConnect™ allows us to accurately assess the deeper values of patients based on the opinions and perceptions collected through surveys over time. Grouping individuals into five distinct groups based on our values analysis empowers our clients to reach key markets with tailored, relevant messages.
01
Deeper understanding
By using PatientConnect™ to gain deeper insight into the distinct attitudes and motivations of patients, our clients gain answers to key strategic questions. This helps them navigate an increasingly complex healthcare environment with a better sense of patients’ perspectives on:
- Perceived control over health.
- Interactions with and expectations from the healthcare system.
- The importance of following treatment directives.
- Messaging, communications, and campaigns.
- Confidence in traditional medicine vs. alternative approaches..
02
Pinpoint Accuracy
PatientConnect™ goes beyond just understanding and identifying your most winnable customers. It builds patient profiles that allow your organization to reach key customer groups using enhanced engagement techniques and laser-focused media spends. Our patient profiles support targeting strategies through:
- Demographics.
- Psychographics.
- Behavioural profiling.
- Geo-targeting integrations.
03
Journey Mapping
PatientConnect™ segmentations also allow your organization to build a foundation for mapping your patients’ journeys, while pinpointing gaps and pain points along the way. This mapping process allows you to more effectively acquire and retain patients, using better planning and interventions grounded in a richer understanding of patients’ perspectives and experiences.
