Post-Secondary Education Research
Understanding your key Post-Secondary audiences.
Taking a strategic approach
Developing an in-depth understanding of your audiences – whether applicants, current students, alumni, or external stakeholders – is the first step in a strategic approach to engagement. We help institutions make informed decisions by conducting educational research using a variety of tools and methodologies, and working with leaders to interpret and act on the research insights.
Student Journey Mapping
We help schools gain insight into the factors that underpin student experiences, including those that shape students’ perceptions before and after their studies. These insights can help schools move students more seamlessly through the journey from prospective students to applicants, registrants, and eventually graduates and engaged alumni. This holistic analysis of the student journey helps educational institutions build retention and engagement by improving students’ experiences at touchpoints that are key to building strong relationships (and addressing pain points that can lead to attrition).
Understanding and Segmenting Students
Utilizing our robust Social Values research, Environics has established a reputation for delivering segmentation-based strategies that combine rigorous analysis with the practical requirements of end users. Our mission is to assist organizations in delving beyond demographics to uncover valuable insights into their customers’ underlying motivations. By guiding clients through this process, we enable them to adopt fresh approaches in their work, strengthening relationships with existing stakeholders and reaching out to new audiences.
Understand Gen Z through Social Values
The majority of today’s incoming college students are members of Generation Z. Our social values segmentation report identifies seven distinct Gen Z segments that differ in their world views, attitudes, interests, motivations and beliefs. Gen Zers cannot be painted with one homogeneous brush; they’re internally diverse, with a variety of segments resembling past cohorts and others breaking new ground.
