Technology & Digital Platforms

Helping organizations to understand user context and expectations, enhance digital experiences, and strengthen engagement.

Navigating the Complexity of a Discerning Market in the Digital Era

We work with tech brands, start-ups, and other innovation companies to understand how market dynamics are evolving, including how consumer behaviours and needs are shifting. As expectations continue to evolve, particularly when it comes to speed and customization, we focus on understanding the user – their experience and values – to help businesses keep pace with increasing demands, ultimately driving growth and building loyalty.

Our approach to helping our clients is two-fold

Providing topical insights into the state of the market and consumer influences and attitudes.

Guiding long-term strategy based on consumers’ mindsets, values, and deeper motivations.

Our tools for success

We offer a suite of tools that allow our clients to get ahead and stay ahead:

Competitive Landscape Analysis

User Experience & Usability Testing

Journey & Experience Mapping

Concept Testing

Segmentation

Product & Service Innovation

Understanding Digital Consumers

Digital transformation has revolutionized how most people interact with the world. However, the Canadian digital landscape is not a level playing field; Canadians demonstrate varying levels of access to, comfort with, and adoption of digital tools. To succeed in this evolving landscape, organizations must understand the diverse ways people relate to the digital world, and how this shapes their interactions. Our Digital Economy segmentation helps guide organizations with strategies to connect with audiences at different stages of technology adoption.

Digital Economy Research

User Experience & Usability

Consumers have steep expectations of online experiences and have very low tolerance for friction. Companies whose websites, apps, and digital experiences delight users by meeting (or exceeding) needs and expectations stand to win. We help our clients understand which features, navigation, accessibility, and content can strengthen loyalty by enhancing user satisfaction and experience.

Meet Consumer Expectations

Journeys & Path-to-Purchase

Your customers don’t choose or use your product or service in a vacuum. Understanding a person’s journey is critical to ensuring positive experience and relevant communication. Customer-journey research helps our clients shift their perspective and walk in their customers’ shoes. We identify key stages, touchpoints, and influences in the customer journey to optimize engagement, satisfaction, and affinity.

Customer Journey Research