Public Sector
Broad participation in public sector decision-making is more important than ever
Empowering Leaders through Inclusive Public Participation
Public attitudes have changed; communities expect opportunities to weigh in on decisions that affect their lives. At the same time, busy lives and competing demands for attention have made the public less willing to participate in traditional forms of research and consultation. Building a complete understanding of public, client or stakeholder attitudes requires innovative, multi-tiered approaches that reach a wide range of participants and surface a truly representative spectrum of viewpoints.
Establishing The Drivers Of Client Satisfaction
Measuring client satisfaction is only useful if we also understand the factors that shape it; to increase satisfaction, we need to know what to change. We work with organizations at all levels of government to uncover what matters to the public and/or their employees. This insight sheds light on reported satisfaction levels, and helps leaders anticipate how citizens or employees will respond to new initiatives, service improvements or policy changes. We do more than gather and report data. We build collaborative, consultative partnerships with public sector clients – working together to craft tailored approaches to their unique audience. This approach helps us ask the right questions and gather meaningful feedback. Decision-makers emerge from the process ready to make sound choices and move forward with confidence.
Stakeholder Engagement
When it comes to engaging directly with your key stakeholders, Environics is skilled at using both traditional and state-of-the-art tools to help clients surface a representative spectrum of viewpoints. We create effective and efficient engagement experiences by combining methodological rigour with emerging tools and strategies for broad stakeholder participation. We also take seriously the responsibility of representing our clients through our work, which has the potential for residual impacts on relationships and conversations already underway. Our collaborative process empowers leaders to act on the evidence.
Informing Communications That Resonate
To communicate effectively about a policy or program, leaders need to understand not just what’s important about their message, but what’s important to their audiences. Crafting truly relevant communications requires insight into the context in which they’re received. Our Social Values framework helps organizations communicate meaningfully – about issues, policies and strategy – by understanding their audiences’ outlooks and motivations.
Public Consultation
Build buy-in for decisions by bringing those most impacted closer to the decision-making process. Our team leverages traditional engagement tools, as well as emerging virtual and online approaches to create consultation activities that are as welcoming as they are meaningful. We also have effective techniques for connecting with stakeholders who may be difficult to reach or engage. Get the feedback you need to make public-facing decisions with evidence and with confidence.
Public Sector Insights
Featured Report
COVID-19 Public Trust and Readiness Barometer
A guide to safely navigating the late COVID-19 economy.
Our Experts
Tony Coulson
Group VP – Corporate & Public Affairs
Sarah Roberton
Senior VP – Corporate & Public Affairs
Derek Leebosh
VP – Corporate & Public Affairs
Focus GTA
Environics Research’s Focus GTA is a biannual syndicated study that provides decision-makers with comprehensive insights into resident satisfaction and opinions across the Greater Toronto Area (GTA). Conducted every fall and spring for over 40 years, the study tracks key metrics such as perspectives on municipal services, satisfaction with regional and municipal governments, and pressing local issues. Subscribers gain access to detailed reports, trend analyses, regional comparisons, and can add custom questions tailored to their specific needs.
Environmental Barometer
Our Environmental Barometer surveys 2,000 Canadians to capture evolving perspectives on environmental and energy issues, influenced by domestic and global events, government and business initiatives, and economic conditions. Since 2007, this study has provided subscribers with insights into public opinion on topics such as climate change, renewable energy, and corporate sustainability, offering both national and provincial-level analyses.
Labour Organizations
Environics Research partners with unions and labour organizations to provide essential insights that drive fairness, amplify worker voices, and strengthen advocacy. By uncovering member priorities, tracking public sentiment, and crafting impactful messages, they help organizations connect with key audiences and address critical issues like workplace standards and wage equity. Their consultative and data-driven approach ensures inclusive engagement, empowering unions to act decisively and advocate effectively for workers’ rights.
How can we help your organization?
Understanding Changing Consumer Expectations
Today’s consumer wants products and services that meet their needs quickly and easily, while at the same time delivering an experience tailored to their individual needs. Brands that fail to balance speed and customization can find customer loyalty weakening and growth flagging. As firms work to keep pace with customers’ needs, technology is a critical target for investment – but implementing the right solutions requires human and strategic insight, as well as technological capabilities. We work with clients to develop the user insights and strategic intelligence to enhance customer experience and deepen loyalty.
