Our latest report reveals a major brand awareness gap, with only one-third of Canadians recalling any domestic travel ad. Destinations like Newfoundland and Labrador lead in ad recall through authentic, values-driven storytelling, proving that emotional resonance and audience alignment are key to boosting top-of-mind awareness in an oversaturated travel market.
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
Leveraging our decades-long expertise in tracking consumer Social Values, we collaborate annually with Amazon Ads to better understand the context within which consumers develop expectations, behaviors, and brand preferences.
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Journalists, scientists and governments are using data visualizations to communicate important information about COVID-19 to the general public. While charts and illustrations are meant to make complex data sets more understandable, these communication tools carry their own challenges. In this explainer, Environics’ chief scientist reflects on the fundamentals of sound data visualizations (hint: it all…
