Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
As was true for prior cohorts, Millennials cannot be understood as a monolith; they’re internally diverse, with some segments resembling past cohorts and others breaking new ground.
What's in the report?
Using Environics analyses methodology, this report dives into the attitudes, social values, and key demographics of the following millennial segments:
- New Traditionalists
- Diverse Strivers
- Mainstream A-Listers
- Stoic Independents
- Engaged Idealists
- Critical Counterculture
Download the full report to learn more about the needs, values and motivations of the Y2K Millennial Generation using the form on this page.
