2024 Trends: Social Media in Canada
Explore the latest insights from Environics Research’s 2024 study on social media trends and generational usage differences across Canada.
Social Media in Canada | Generational Differences & Social Values
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
Mobile Ethnography And The NBA All-Star Weekend Part 1
The 2016 NBA All-Star Weekend in Toronto marked the first time an NBA All-Star game had ever been played outside of the United States. It was a major event, promising to showcase the city on a world stage – and the excitement leading up to the weekend was palpable.
Listening In A Crisis: Social Media For Brand Monitoring
Over 73 days before the Alberta provincial election, we collected 131,563 tweets to analyze Jim Prentice’s now infamous “look in the mirror” moment.
