The Powerful Women of Financial Services

This article was written actively avoiding stereotypical “feminine” words in favour of words that have historically highlighted positive traits associated with men. We need to dismantle and re-think our vocabulary so that we can highlight both women and men in the same positive terms without bias. This is a first step in working towards Internationals Women’s Day mission of improving gender equality.

At Environics we unlock human insights to help organizations make better decisions. Our team includes 59% women. I have the pleasure of working closely with six of these inspiring, intelligent women as part of the financial services team. In honour of International Women’s Day, I’ll highlight some of the many admirable characteristics of this outstanding team.

In a recent Financial Services team meeting, everyone shared their family mottos. In listening to each motto, I appreciated how succinctly each expression so accurately encapsulated the individual I know and what she contributes to our team and the world.

“Work hard, be grateful.”

Not only is Arzum

industrious

, she is also

accomplished

and

versatile

, adapting her expansive knowledge from her time in marketing, communications and research. Plus, she shares the most fascinating stories – ask her about her time working in a music studio!

“When given the choice between being right and being kind, choose kind.”

Lauren’s

generous

nature permeates all her interpersonal interactions, as does her

strategic

insight; both pivotal in her work helping organizations transition to a sustainable future. Lauren is also a pro at infusing

humour

into any conversation.

“What do Connells do?! Never give up!”

Virginia’s

resolve

is on prominent display each time she sets out to learn about a new industry; most recently, she moved from automotive into financial services without missing a beat. That resolve is complemented with a

judicious

and

diplomatic

approach that consistently leaves you thinking, “Good point – I didn’t think of that!”

“The most effective way to do it, is to do it.”

Julia never met a task she couldn’t or wouldn’t handle, her

steadfastness

and

bullishness

propels her forward and lead her to set (and meet!)

aggressive

goals. No one is surprised she plans to read 100 books in 2023. (By the way, she only reads 300+-page books.)

“Humans can do anything.”

Tanzin’s

optimistic

perspective is contagious and her

practical

approach effective; together, they create one of the combinations the world needs most: a smart mix of inspiration and action. If that isn’t

impressive

enough, check out the thesis that earned her a Master’s degree in economics; her focus was on the employment effects of Canada’s aging population.

“A willingness to learn beats raw talent any day!”

Bernice is

resourceful

, possessing the ability to adapt to any situation and continuously evolve and thrive in a rapidly changing business environment. Her

bold

and

innovative

approach allows her to explore unbeaten paths and discern new opportunities on the horizon in financial services.

As individuals, each of these women contributes her own unique set of skills to our practice; collectively, they form a

well-rounded

,

confident

, and

ingenious

team. I’ve been with Environics for over 10 years now and it is the people at Environics who make the company so special and who are the reason I continue to look forward to Monday mornings.