TORONTO –
The goal of owning the home of your dreams is alive and well – especially for Canadian Millennials. According to a new survey conducted by Environics Research for TD, eight in ten (81%) Canadian Millennials aspire to own their own home – but financial realities, including the rising cost of home prices across the country, mean many of today’s buyers need to expand their search to the suburbs in their quest for an affordable property, even if they’re already in the housing market.
According to the survey, even though a third of Millennials (33%) report that city living is their preference, nearly two-thirds (64%) are willing to consider a shift from urban to suburban life in order to own a home that meets their existing needs or future goals.
even though a third of Millennials report that city living is their preference, nearly two-thirds are willing to consider a shift from urban to suburban life
“We’re now seeing Millennials looking beyond the city for their housing needs, particularly as they start thinking about their needs for the future, like having more space to raise a family,” said Pat Giles, Vice President, Real Estate Secured Lending at TD. “As a result, many are choosing the suburbs to either make the move to a new home or upsize from their current one, a shift from just a
few years ago
when city living was this generation’s preference.”
The top three factors influencing Millennials’ homebuying decisions are affordability (78%), home size (60%) and neighbourhood (59%). Specifically, when it comes to moving outside of an urban centre and into the suburbs, Millennials say affordability (64%), increased outdoor space (63%) and larger living areas (62%) are key factors in their decision to relocate.
Survey results show that, in exchange for home ownership, Millennials are willing to make a number of day-to-day sacrifices, including eating out less (58%), shopping less frequently (56%) and reducing their entertainment spend (50%). Interestingly, respondents draw the line at an extended commute – only 27 percent of Millennials say they’re willing to spend more time travelling to and from work in exchange for their dream home in the burbs, highlighting their desire to live close to work as another important purchasing factor (45%).
“Although homes in today’s housing market cost much more than they used to, the desire to own the right home hasn’t wavered, especially for Millennials,” said Giles. “And because buying a home is one of the biggest financial decisions someone will ever make, even if you’ve gone through the process before, our priority is ensuring our customers are prepared and feel confident at every step of the journey.”
Whether you’re buying your first or your fifth, TD offers advice to help reduce stress during the homebuying process:
Planning Your Purchase:
Making Your Purchase
Maintaining Your Purchase
About the TD Spring Homebuying Survey
TD Bank Group commissioned Environics Research to conduct a national online survey of 1,901 Canadians aged 25 to 69, of which 761 were Millennials between the ages of 25 and 34, from across the country. Responses were collected between February 22 and March 4, 2019. In order to qualify for this survey, respondents had to reside in Canada and be a current homeowner or a renter intending to buy their next home or first home.