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Many organizations have been taking action to address biases and inequities in their own structures and systems. And widespread protests against police violence and anti-Black racism have accelerated and deepened discussions about race and racism across society.
It was in this context that Ogilvy Canada, an integrated creative network, approached Environics Research to study the relationship between the advertising industry and young Black professionals. The firm wanted to know how young career-builders perceive the advertising industry, how they view their prospects in the field (including possible barriers to success), and how firms can support Black professionals in pursuing opportunities and success in advertising.
Ogilvy chose Environics in large part because of our Cultural Markets practice, and our record of designing effective and culturally
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