International Research
Expanding Insights Across Borders
Expand Your Business
At Environics Research, we bring a deep understanding of consumer behaviour and cultural nuances across the United States and international markets. With decades of experience, we empower our clients to confidently expand their business by uncovering market potential and tailoring strategies that resonate locally.
Beyond North America, Environics Research has extensive experience conducting research across multiple international markets. Whether managing multi-country studies or navigating complex market dynamics, we deliver reliable, representative data that helps clients fine-tune their offerings and position for success.
Our network of local partners, partnerships with leading market research panels, and expertise in cross-cultural methodologies ensure that insights are both high-quality and culturally relevant. From Europe to Asia and beyond, we provide our clients with a comprehensive understanding of global consumer behaviour and market opportunities.
Utilizing an understanding of these underlying values provides a wide range of applications when solving business problems for any organization, including:
Apparel
Beverages & Alcohol
Healthcare
Manufacturing
Retail
technology
Tourism
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Solution
Our Unique U.S. Social Values Segmentation
We know that two individuals may appear similar on paper but can have fundamentally different values and decision-making processes.
Our proprietary U.S. Social Values segmentation identifies eight distinct audience segments within the U.S. population, based purely on Social Values —without relying on demographics or behaviours. This approach removes demographic or generational biases and leverages our proprietary Social Values framework to find commonalities that exist.
Our segmentation model helps clients uncover these distinctions and apply them to their business. It is especially valuable for organizations eying market expansion and looking to better understand the nuances within the U.S. population, as well as organizations in sectors or industries needing broad audience reach and understanding, beyond niche segments or demographic subgroups.
Actionable Insights
Understanding the U.S. Market Through Social Values
Americans and Canadians share common ground, but there are key differences. Compared to Canadians, Americans tend to be more risk-taking, fatalistic, and aesthetic-driven, which leads them to choose products and brands and see messaging differently. Understanding these differences is essential for businesses looking to engage effectively in the U.S. market.
Since 1992, we have been measuring Social Values in the U.S., surveying over 5,000 Americans annually (alongside 5,000 Canadians). Our ongoing research tracks shifts over time, providing actionable insights based on more than 100 Social Values constructs within the general population.
As the Canadian member of the International Research Institutes Network (IRIS), Environics Research has you covered.
