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Millennials Social Values Segmentation

Using Social Values to understand the needs, values and motivations of Millennials

BY Environics

Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.

As was true for prior cohorts, Millennials cannot be understood as a monolith; they’re internally diverse, with some segments resembling past cohorts and others breaking new ground.

Download the full report to learn more about the needs, values and motivations of the Y2K Millennial Generation below.

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Millennials Social Values Segmentation Report
Using Environics analyses methodology, this report dives into the attitudes, social values, and key demographics of the following millennial segments:


    • New Traditionalists
    • Diverse Strivers
    • Mainstream A-Listers
    • Stoic Independents
    • Engaged Idealists
    • Critical Counterculture


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