Millennials Social Values Segmentation

Using Social Values to understand the needs, values and motivations of Millennials​

Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.

As was true for prior cohorts, Millennials cannot be understood as a monolith; they’re internally diverse, with some segments resembling past cohorts and others breaking new ground.

Download the full report to learn more about the needs, values and motivations of the Y2K Millennial Generation below.