- Home
- /
- Insights
- /
- Timeline Stories
- /
Book – Sex In The Snow
Book – Sex In The Snow
Sex in the Snow: The Surprising Revolution in Canadian Social Values was the first book by Environics founder Michael Adams describing findings from Environics social values research. A national bestseller, it argued that demography was not destiny – that values shape people’s lives and choices alongside characteristics like age or gender – it divided the...
Sex in the Snow: The Surprising Revolution in Canadian Social Values was the first book by Environics founder Michael Adams describing findings from Environics social values research. A national bestseller, it argued that demography was not destiny – that values shape people’s lives and choices alongside characteristics like age or gender – it divided the Canadian population into 12 values segments across three generations: Elders, Baby Boomers, and Generation X.