Healthcare
Understanding the health and wellness sector
Providing Guidance to a Changing Health & Wellness Sector
It is more challenging than ever, as physicians’ values undergo deep intergenerational change and a powerful trend toward patient empowerment transforms the landscape. With the help of our proprietary Social Values-based platforms like MDConnect™ and PatientConnect™, we offer insight into these new realities and their implications, and work collaboratively with you to develop and implement effective strategies.
Effective Physician Engagement
Understanding and communicating with physicians is fundamental to success in the health and wellness sector. Our proprietary Social Values-based analysis gives you a strategic roadmap, delivering in-depth profiles of individual physicians that get to the heart of the attitudes and beliefs that drive their decisions.
Patient Centric Approaches
Healthcare decisions are no longer being made by physicians alone. With access to more healthcare information than ever before, patients have become increasingly more empowered to optimize their own healthcare choices. Our proprietary patient segmentation tool gives our clients a deeper understanding of the values that shape patients’ thinking, and places those patients at the centre of their marketing and communications strategies.
A 360° Approach To Healthcare Journeys
Our in-depth understanding of the health and wellness landscape lets us go beyond just providing you with data. We work with our clients as partners, helping them to fully understand the healthcare journey from all angles, including the decision-making processes of physicians, patients and payers. This holistic view unlocks new, actionable insights. Together, we surface planning opportunities that improve overall customer experience with your brand, and enhance your ability to acquire and retain customers.
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Our Experts
Vijay Wadhawan
Senior VP – Health & Wellness
Ahsan Sadiq
VP – Health & Wellness
Kosta Panaritis
VP – Health & Wellness
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