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Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
Brand Health
Customer Experience and Journey Mapping
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Segmentation
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Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
Our team has mapped a typical online grocery shopping customer journey through the lens of our six dimensions of frictionless commerce, illustrating the high bar of consumer expectations brands must meet.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our 2021 guide to understanding customer expectations and growing brand loyalty breaks down six dimensions of frictionless commerce to deliver on
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
Find out how we can help with your organization
Toronto
33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010
Ottawa
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Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089
Calgary
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735
