Segmentations

Environics Research segmentation solutions are designed to inform strategic decision-making and targeting by identifying distinct groups within a larger audience based on key differentiators such as behaviours, attitudes, values, and motivations.

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Generational Segmentation

Understanding the different worldviews that exist within and across generations is a powerful tool for organizations seeking to craft resonant messaging and connect with target audiences and stakeholders. 

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U.S. Segmentation

We help our clients uncover the psychographics and mindsets of different groups of Americans, revealing demographic and geographic patterns that might not otherwise be apparent.

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