Psychographic Solutions Environics Research specializes in Social Values research, also known as psychographics. Get In Touch Customer Journey ResearchWe conduct customer journey research using a blend of qualitative and quantitative methods to help businesses understand key touchpoints. Digital EconomySegmentationProvides valuable insights into consumer attitudes and behaviors across seven psychographic groups, helping organizations drive strategic marketing efforts. Decision Making Mindsets & MotivationsDM3’s reveal the unconscious drivers of consumer decisions, offering companies valuable insights to optimize marketing strategies and refine product development. PersonasEvidence-based representations of target audiences that help organizations understand customer needs, barriers, and experiences that resonate with real Social Values. SegmentationsDistinct sub-groups within larger populations, helping organizations tailor strategies by using a custom methodology to deliver insights based on demographics, behaviors, and Social Values. Social ValuesTracked since 1983, these are core beliefs that shape consumer behavior, helping businesses understand and target specific segments by tapping into consumers’ deepest motivations.
