Canadian Fintech Syndicated Study
Gain insights into Canada’s FinTech industry with Environics’ syndicated study on consumer trends, motivations, and adoption.
In Depth Reporting On Canada’s FinTech Sector
Subscribers to our Canadian FinTech Syndicated Study gain a unique understanding of not only who is adopting new FinTech brands and products, but the underlying social values and motivations that are driving their choices. By using the proprietary Environics Research Social Values Framework, we have identified four distinct groups of potential FinTech adopters in Canada. This unique segmentation provides profiles of these consumers’ demographic and psychographic characteristics, placing special emphasis on the values and attitudes connected to financial decision-making. These insights allow clients to efficiently target the right audiences with tailored messages to address their particular needs and concerns.
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Overview & Methodology
Since 2018, Environics Research has surveyed 2,000 Canadians annually through its Canadian FinTech Syndicated Study, gathering insights into financial services attitudes and awareness.
- Representative sample of Canadians across regions and socioeconomic statuses, with postal code-level granularity.
- Data collected via a 10-minute online survey in English and French, mapped to Environics’ Social Values database.
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Topics
Our Canadian FinTech Syndicated Study examines consumer attitudes and awareness on a wide range of financial services, including:
- Attitude towards technology
- General usage & attitude towards non-traditional financial institutions (FIs).
- Specific brand awareness, usage and trust of non-traditional FIs
- Open Banking
- Social Values
- Demographics
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2025 Study Timeline
- Custom questions deadline: January 31, 2025.
- Fieldwork: February/March 2025.
- Report delivery: April 2025.
- Presentation: May 2025.
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Deliverables
- Comprehensive reporting in PowerPoint format.
- 8 hours of Senior Associate custom analysis included.
- In-person or virtual presentation.


