Education & Labour Force Research
Engaging with students, parents, and educators from K-12 through to post-secondary and beyond.
Unlocking Insights Across the Education Journey
The education sector spans from early learning through to post-secondary education and beyond. Understanding stakeholder needs at every stage of the journey is at the core of our work.
Whether it’s gathering parent perceptions of the education system, identifying resources required to support teachers, gaining insight into motivations to attend post-secondary (and choose the right school) or understanding how to engage with alumni, understanding the many stakeholders within the education sector is a complex task. Environics works with organizations in the K-12 and post-secondary education sectors to identify their research needs and design and deliver studies that will meet their objectives.
Our rich understanding of the education landscape lets us go beyond delivering data and reports. We work with our clients as partners, helping them to fully understand the education journey from all angles, taking into account the views of administrators, educators, parents, alumni, and students. This holistic approach unlocks deep, actionable insights.
Client Testimonial
As part of our strategic planning process, we engaged Environics to help us gain a better understanding of educators needs across Ontario’s public school system. Through their focus groups, we were able to learn a lot about our target audience and develop a tailored strategy to better meet their needs. Environics was collaborative, responsive, and adaptable throughout the project and we hope to have the opportunity to work with them again!
Marketing
& Recruitment
Enhance communication and recruitment efforts by deeply understanding your target audiences and testing messaging — what are their motivations, barriers, needs, and pain points? We use innovative strategies to connect you with relevant audiences and diverse stakeholders.
Student Experience
& Engagement
Build vibrant communities and optimize student engagement by understanding student and alumni journeys to uncover key factors that foster strong, meaningful connections.
Alumni Engagement
& Giving
Develop targeted strategies to enhance alumni engagement and build a strong, supportive network that drives growth.
Brand Building
& Measurement
Understand what your audiences think of your brand, enhance your reputation and brand health, and guide strategy. Our Brand Building Framework measures brand health and equity and provides educational institutions with insights needed to protect, grow, and differentiate their brands in a competitive market.
Program, Service Development
& Positioning
Optimize program and service offerings by understanding which to prioritize, develop, or enhance. We work with institutions to refine positioning, targeting, and communication strategies through traditional research, stakeholder workshops and comprehensive implementation plans, that set the stage for long-term success.
Career Planning
& Labour Market
Attract the right talent, ensure sustainable growth and a strong competitive position by understanding your potential workforce needs and motivations. We provide sector-specific labour market intelligence and career planning support to help organizations, educators and policymakers develop strategic plans that create meaningful, inclusive employment opportunities and resilient career pathways.
Social Values & Segmentation Workshops for the Education Sector
Not sure where to start? Our custom Social Values Workshops provide you with a starting point to understanding your audiences, leveraging our 40+ years of tracking human motivations and values.
Our Experts
Michele Cunningham
Vice President, Market Strategy
Alanna Sawatzky
Senior Research Associate, Public & Corporate Affairs
