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Sara Plavsic
Sara is responsible for supporting the Strategy & Innovation services within Environics Research through the development of brand equity opportunities, qualitative and quantitative research engagements and leading stakeholder brand strategy workshops. Sara has had the privilege to work with a range of clients in the following sectors: technology and commerce, retail, energy and environment, government, food and beverage, arts and culture and advertising. Additionally, Sara leads the design of Environics’ internal product branding initiatives including proprietary solutions such as Social Values and oversees the design execution of marketing content and campaigns.
A member of Environics Research since 2019, Sara employs an interdisciplinary approach that combines design thinking, brand strategy and research insights to develop a unique framework for understanding consumer needs and experiences. Findings from these research insights are used to inform customer-centric strategies that build a deeper understanding of how brands can design their products, services and experiences for consumers.