Canadian Fintech Syndicated Study
Gain insights into Canada’s FinTech industry with Environics’ syndicated study on consumer trends, motivations, and adoption.
In Depth Reporting On Canada’s FinTech Sector
Subscribers to our Canadian FinTech Syndicated Study gain a unique understanding of not only who is adopting new FinTech brands and products, but the underlying social values and motivations that are driving their choices.
Thought Leaders
Are Financial Struggles Fueling Mental Health Challenges? World Mental Health Day 2024
10/11/24
David MacDonald
Industry Trends
Reflecting on the 2024 Women in Payments Symposium: The Future of FinTech
10/09/24
Bernice Cheung
Solutions
Balancing Opportunity and Caution: Canadians’ Mixed Feelings About AI
09/16/24
Bernice Cheung
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A Deeper Understanding of FinTech Consumers
By using the proprietary Environics Research Social Values Framework, we have identified four distinct groups of potential FinTech adopters in Canada. This unique segmentation provides profiles of these consumers’ demographic and psychographic characteristics, placing special emphasis on the values and attitudes connected to financial decision-making. These insights allow clients to efficiently target the right audiences with tailored messages to address their particular needs and concerns.
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A Clear Picture of the FinTech Service Landscape
Our Canadian FinTech Syndicated Study examines consumer attitudes and awareness on a wide range of financial services:
- Payment services
- Money transfer
- Wealth management
- Financial planning
- Borrowing
- Insurance
