Reputation Research
Customized assessments and actionable insights.
Understanding Reputation
How is your organization perceived by your key stakeholders? Are external impressions consistent with how your organization sees itself and wants to be seen? If there are gaps between your desired state and external perceptions, how can you close them? These are the questions our Reputation Research offering is built to address.
Our trust and reputation research is customized based on client needs; we don’t rely on a pre-packaged solution. The outputs of our reputation studies are unique for each client, but the framework summarized below ensures a smooth process and has a record of delivering reliable and useful results.
Our Approach
One of the most valuable services we provide is to evaluate how an organization’s reputation and relevance perform over time. We start by establishing where your organization stands today, and then work to determine what, if anything, needs to be done to move you closer to your desired state. An overview of our approach:
Strategy
Begin by identifying the audience or audiences of interest.
Development
Develop key attribute measures for inclusion in a survey and for use in driver analysis.
Measurement
Measure overall corporate reputation and perceptions of performance on key attributes.
Analysis
Conduct driver analysis to identify what are the important attributes that drive reputation: the “levers to pull”.
Reporting
Deliver final report with analysis and recommendations for decision-makers and internal stakeholders.
Socialization
Conduct workshops to socialize results and begin the process of turning recommendations into strategy.
Why It Matters?
Our reputation studies are led by experienced consultants who design a custom approach by evaluating your organization’s issues-environment, identifying relevant stakeholders, and determining the best ways to reach them. We have a record of connecting with harder-to-reach participants – from time-stressed professionals to members of marginalized communities – and engaging them with sensitivity and skill.
It’s difficult to overstate the importance of a strong organizational reputation. A positive reputation:
Generates support, goodwill, and trust among stakeholders
Contributes to positive legislative or regulatory outcomes
Motivates employees to deliver on strategy
Tony Coulson
President of IRIS Network
and Group VP at Environics Research
Contact Us
Connect with our Reputation Research experts
Tony Coulson, Group VP Corporate and Public Affairs, specializes in policy and communications research at all levels, focusing on public awareness and reputation management through audience segmentation, message development, and communications testing.
