Segmentations

Environics Research segmentation solutions are designed to inform strategic decision-making and targeting by identifying distinct groups within a larger audience based on key differentiators such as behaviours, attitudes, values, and motivations.

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Generational Segmentation

Understanding the different worldviews that can exist within and across generations is a powerful tool for organizations seeking to craft resonant messaging and connect with target audiences and stakeholders. 

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U.S. Segmentation

We help our clients uncover the psychographics and mindsets of different groups of Americans, revealing demographic and geographic patterns that might not otherwise be apparent through our U.S. Segmentation Solution

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