Advertising & Communications
We are our best when we’re working with clients and agencies as strategic partners to provide powerful insights and consultation tools to better connect with your target audiences.
Powerful insights for your target audiences
Environics Research provides research to assess the impact of marketing and advertising campaigns, develop relevant advertising and communications strategies, evaluate advertisement content, measure ad recall, key messages, and effectiveness of ads, and optimize creative content.
Our teams provide advertising and communications industry research integration and audience insights to deliver highly effective communications strategies. We use methodologies such as online surveys and digital targeting to understand advertising reach, recall, and audience engagement across various platforms, including print, digital, social media, and out-of-home communications.
Advertising & Communications Insights
Featured Report
Young Black Perspectives On The Advertising Industry
In partnership with Ogilvy Canada, an integrated creative network, the study uncovers the relationship between the advertising industry and young Black professionals.
Our Experts
Susan Seto
Senior VP – Market Strategy
Michele Cunningham
VP – Strategy & Insight
