Canadian Brands: Built on Values | 2026 Report
This report explores how Conscious Individualism and rising Canadian Social Values are reshaping what trust, meaning, and relevance look like for Canadian brands in 2026.
-
-
Seven Thought Leadership Tips (IMO)
As AI reshapes how thought leadership content is created on LinkedIn, the difference between visibility and influence is becoming clearer. Real thought leadership still comes from intention, originality, and human perspective.
-
How the Niagara region can attract more Canadian travellers
With the launch of the Destination Niagara strategy, this is how the region can leverage Social Values to attract more Canadian travellers.
-
How to Improve Ad Recall and Build Stronger Brand Awareness
Our latest report reveals a major brand awareness gap, with only one-third of Canadians recalling any domestic travel ad. Destinations like Newfoundland and Labrador lead in ad recall through authentic, values-driven storytelling, proving that emotional resonance and audience alignment are key to boosting top-of-mind awareness in an oversaturated travel market.
-
2025 Social Media Trends in Canada
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
-
2025 Canadian Women’s Mentorship & Networking Report
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
-
Amazon Ads – Higher Impact Global Study
Leveraging our decades-long expertise in tracking consumer Social Values, we collaborate annually with Amazon Ads to better understand the context within which consumers develop expectations, behaviors, and brand preferences.
-
Achieving Brand Loyalty with Online Communities
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
-
Empowering and establishing a personal sense of control
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
-
The Challenges Of Communicating Data On The COVID-19 Pandemic
Journalists, scientists and governments are using data visualizations to communicate important information about COVID-19 to the general public. While charts and illustrations are meant to make complex data sets more understandable, these communication tools carry their own challenges. In this explainer, Environics’ chief scientist reflects on the fundamentals of sound data visualizations (hint: it all…
